Privacy Notice

PRIVACY AND SECURITY POLICY
pure-era.com (PURE ERA) has created the following Privacy and Security Policy (“Privacy Policy”) to inform you of the following: what information we collect, when we collect it, how and why we collect it, how we use it, how we protect it, how we share it and use of this information.
 
This Privacy Policy applies to the following sites: http://www.pure-era.com. Entering the Sites constitutes your acceptance and agreement to the terms contained in this Privacy Policy. If you do not agree with the terms set forth in this Privacy Policy, please do not enter the Sites.
 
 
WHAT INFORMATION WE COLLECT
Your name
Your billing and delivery address
Your e-mail address
Your phone (or mobile) number
Your paypal address
Your purchase/return/exchange information
 
When We Collect Information
You purchase, order, return, exchange or request information about our products and services from the Sites or mobile applications.
You create an pure-era.com account.
You connect with us regarding customer service via our customer service center, or on social media platforms.
You visit the Sites or participate in interactive features of the Sites or mobile applications.
You use a social media service, for example, our Facebook or Twitter.
You sign up for e-mails, mobile messages, or social media notifications from us.
You enter a contest or sweepstakes, respond to one of our surveys, or participate in a focus group.
You provide us with comments, suggestions, or other input.
You interact with any of the Sites through your computer, tablet or mobile device.
 
HOW AND WHY WE COLLECT INFORMATION
You purchase, order, return, exchange or request information about our products and services from the Sites or mobile applications.
You create an Overstock.com account.
You connect with us regarding customer service via our customer service center, or on social media platforms.
You visit the Sites or participate in interactive features of the Sites or mobile applications.
You use a social media service, for example, our Facebook page or YouTube channel.
You sign up for e-mails, mobile messages, or social media notifications from us.
You enter a contest or sweepstakes, respond to one of our surveys, or participate in a focus group.
You provide us with comments, suggestions, or other input.
You interact with any of the Sites through your computer, tablet or mobile device.
 
HOW AND WHY WE COLLECT INFORMATION
Technologies Used
We may use tracking pixels/web beacons, cookies and or other technologies to receive and store certain types of information. This information includes Internet Protocol (IP) addresses, browser information, Internet Service Provider (ISP), operating system, date/time stamp and clickstream data. This information helps us customize your website experience and make our marketing messages more relevant. It also allows us to provide features such as storage of items in your cart between visits. This includes our content presented on other websites or mobile applications. In order to provide the best customer experience possible, we also use this information for reporting and analysis purposes, such as how you are shopping our website, performance of our marketing efforts, and your response to those marketing efforts.
Third Party Cookies
We allow third-party companies to collect anonymous information when you visit the Sites and to use that information to serve ads for our products or services or for products or services of other companies when you visit the Sites or other websites. These companies may use anonymous information (e.g., navigational, non-personally identifiable information, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, etc.) during your visits to the Sites and other websites in order to provide advertisements about our goods and services likely to be of interest to you. These parties may use a cookie or a third party web beacon, or other technologies, to collect this information.
To opt out of third-party vendors' cookies, see the "What Choices Do You Have?" section of this Privacy Policy for instruction how to do so.
User Experience Information
In order to improve customer online shopping experience, help with fraud identification, and to assist our customer care representatives in resolving issues customers may experience in completing online purchases, we use tools to monitor certain user experience information, including, but not limited to, login information, IP address, data regarding pages visited, specific actions taken on pages visited (e.g., information entered during checkout process), and browser information.
Information from Other Sources
We may also obtain information from companies that can enhance our existing customer information to improve the accuracy and add to the information we have about our customers (e.g., adding address information). This may improve our ability to contact you and improve the relevancy of our marketing by providing better product recommendations or special offers that we think will interest you.
Public Forums
Any information you submit in a public forum (e.g., a blog, chat room, or social network) can be read, collected, or used by us and other participants, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.
Mobile Privacy
We offer mobile applications (commonly known as “apps”) that allow you to shop online, check product availability, learn about sales events, or receive other information from us. All information collected by us via our mobile application is protected by this Privacy Policy.
Although you do not have to provide your location information to us to use our mobile applications, our services require a zip code to function. If you have questions about location and notification privacy, please contact your mobile service provider or the manufacturer of your device to learn how to adjust your settings.
 
HOW WE USE THE INFORMATION WE COLLECT
Product and Service Fulfillment
Fulfill and manage purchases, orders, payments, returns/exchanges, or requests for information, or to otherwise serve you.
Provide any requested services.
Administer sweepstakes and contests.
Marketing Purposes
Deliver coupons, mobile coupons, newsletters, receipt messages, e-mails, and mobile messages.
Send marketing communications and other information regarding products, services and promotions.
Administer promotions.
Internal Operations
Improve the effectiveness of the Sites, mobile experience, and marketing efforts.
Conduct research and analysis, including focus groups and surveys.
Perform other business activities as needed, or as described elsewhere in this policy.
Fraud Prevention
To prevent fraudulent transactions, monitor against theft and otherwise protect our customers and our business.
Legal Compliance
To assist law enforcement and respond to subpoenas.
 
HOW WE PROTECT THE INFORMATION WE COLLECT
Security Methods
We maintain technical, administrative, physical, electronic and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard this information, the Sites use Transport Layer Security (TLS) where we collect personal and sensitive information. SSL encrypts your credit card number, name and address so only we are able to decode the information.
E-mail Security
Please note that e-mail may not be encrypted and is not considered to be a secure means of transmitting credit card information. “Phishing” is a scam designed to steal your information. If you receive an e-mail that looks like it is from us asking you for certain information, do not respond. Though we might ask you your name, we will never request your password, credit card information or other information through e-mail.
Information About Children
We recognize the particular importance of protecting privacy where children are involved. We are committed to protecting children's privacy and we comply fully with the Children's Online Privacy Protection Act (COPPA). We will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If we become aware that an individual is under the age of 13 and has submitted any information to us, for any purpose without prior verifiable parental consent, we will delete his or her information from our files.
Additional Security
We also ask customers to carefully review their accounts and immediately report any unexpected activity to us and their issuing bank or credit card company. We ask all our customers to take measures to help protect information in their online accounts, including the following:
Install the latest security updates and anti-virus software on your computer to help prevent malware and viruses.
Reset your e-mail account passwords frequently.
Use complex passwords or passphrases
Do not use the same password on more than one website.
Do not share your password with others.
Sign out/log off website sessions so that your session is closed and cannot be accessed by another user on the same computer, especially when using a public computer or terminal.
 
HOW WE SHARE THE INFORMATION WE COLLECT
General Policy
We do not sell or rent customer information to third parties; except, under limited circumstances outlined below, we may share information with third parties.
The Overstock Family
We share information we collect with the PURE ERA family, which includes all of our subsidiaries and affiliates. The PURE ERA family may use this information to offer you products and services that may be of interest to you.
Service Providers
We may share information with companies that provide support services to us (such as a printer, e-mail, mobile marketing, or data enhancement provider) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.
Legal Requirements
We may disclose information you provide to us when we believe disclosure is appropriate to comply with the law, including to meet national security or law enforcement requirements; to enforce or apply applicable terms and conditions and other agreements; or to protect the rights, property or safety of our company, our customers or others.
When You Direct Us
At your direction or request, we may share your information.
Business Transfers
If some or all of our business assets are sold or transferred, we generally would transfer the corresponding information regarding our customers. We also may retain a copy of that customer information.
 
HOW DO YOU ACCESS AND UPDATE THE INFORMATION
In order to keep your information accurate and complete, you can access or update some of your information in the following ways:
If you have created an account, you can log in and update your account information, including contact, billing, and shipping information.
Contact us with your current contact information and the information you would like to access. We will provide you the information requested if reasonably available, or will describe more fully the types of information we typically collect.
 
PRIVACY POLICY SCOPE
This Privacy Policy applies to all current or former customer information collected by or provided to us.
The Sites may offer links to other sites. If you visit one of these sites, you may want to review the privacy policy on that site. In addition, you may have visited our website through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.
 
PRIVACY POLICY REVISIONS
By accessing the Site or interacting with us, you consent to our use of information that is collected or submitted as described in this Privacy Policy. We may change or add to this Privacy Policy, so we encourage you to review it periodically.
 
This Privacy Policy was last updated on June 01, 2017.